Deanna Rolffs
Executive Coach and Consultant
Deanna Rolffs (they/she) is a strategist, facilitator, coach, systems thinker, and consultant that has worked with executive leaders and teams for more than twenty years, the last ten focused on the intersection of organizational theory, leadership development, justice, and equity. Their process consulting approach focuses on organizational transformation via thriving teams, brave leadership, equitable systems, and inclusive communities.
With a personal and professional dedication to justice and equity, Deanna supports leadership and teams of all sizes, in all sectors. Deanna served as a Senior Consultant with Design Group International since 2018, became a Senior Design Partner in 2021, and launched L3 Catalyst Group in 2023.
Deanna has facilitated at dozens of conferences nationally and locally. An avid adult learning specialist, they have engaged hundreds of groups on topics including Leading for Equity, Anti-Racism, White Consciousness, Anti White Supremacy, Systemic Oppression, Implicit Bias, Strategic and Operational Planning, and much more. Deanna has facilitated and served on leadership boards and teams to guide strategic direction, service delivery, staff development, and stakeholder engagement.
Deanna is dedicated to supporting teams, especially those with privilege, to do personal and collective work to develop, implement and evaluate cultural, social justice, and racial equity commitments to grow and ensure a deeply inclusive environment.
In the past, Deanna has served on multiple leadership boards including, the Advisory Council of Calvin University’s Center for Social Research and the Alumni Community Advisory Board at Partners in School Innovation. Currently, they volunteer with the Grand Rapids Pride Center and serve on the Grand Rapids Public Schools’ Montessori Advisory Council.
Deanna is the recipient of the Pi Alpha Alpha Award for outstanding academic achievement & volunteer service upon her completion of a Master of Public Administration from Grand Valley State University and holds a bachelor’s degree from Calvin University.
